See, Touch and Smell the GreenEarth Difference
For decades, customers and dry cleaners had no real choice but to clean clothes in harsh, petrochemical solvents with known health and environmental risks. GreenEarth is an environmentally safe dry cleaning process that replaces petroleum-based (organic) solvents with liquid silicone, a gentle solution made from one of the earth's safest and most abundant natural resources: silica, or sand.
We are a company created and run by former dry cleaners. As dry cleaners, we worked hard, and successfully, to reduce carbon-based emissions and control many of the risks associated with the use of organic, petrochemical solvents. But we always hoped for a better alternative. One that would meet the needs of customers and dry cleaners while protecting the communities in which we live.
GreenEarth was discovered by a scientist working with a solution used in cosmetics who realized it was removing the fats and dirt from his hands without drying them out. He wondered if it could do the same for clothes. Silicone has been around for a long time and has a wide variety of uses, but no one had found a way to use it for dry cleaning. The process of doing so was patented and now forms one of several baseline patents for the GreenEarth Cleaning system. It cleans as effectively as traditional dry cleaning without costing more to operate. Even more remarkable, it can actually improve the look and feel of fabrics.
GreenEarth Cleaning licenses to quality dry cleaners operating more than 1,600 machines on 5 continents and in 44 countries. In return for an annual licensing fee, we provide technical, operating and marketing support to our licensed Affiliates. To ensure that our licensed Affiliates benefit from the latest cutting-edge, clean technologies, we have partnered with Procter & Gamble and General Electric, as well as the industry's leading detergent and equipment manufacturers.