See, Touch and Smell the GreenEarth Difference


The Good Housekeeping Research Institute took a closer look at traditional and "green" processes, how environmentally responsible they are (or are not), and their cleaning abilities.


"GreenEarth's process proved to be the cleaning champ, conquering coffee, lipstick, and oil with ease. It also removed most of our wine stains, but wasn't great at zapping ink from silk. "Click here for the entire study of Which Dry-Cleaning Process is Greenest (and Cleans Best)

The GreenEarth Process


Dry cleaning from sand

Dry cleaning is a term applied to washing fabrics in a liquid other than water.

Perc and Hydrocarbon

In contract, most dry cleaners in use a petroleum-based solvent called perchloroethylene, which can be very hard on fabric.

More than 85% of dry cleaners still use perc today. Why? Because despite many significant attempts to find a suitable alternative, no workable solution could be found. Petroleum-based solvents may be hard on fabrics and harmful when not used properly, but they clean effectively and affordably, so dry cleaners have been reluctant to switch. Until now.

Perc, as it is called, is also classified as a Hazardous Chemical and is carefully regulated, both in how it is used and how it is disposed of.