GreenClean 2010


Queenstown, NZ
October 15 - 17, 2010

NOVOTEL LAKESIDE


ALL DRY CLEANERS WELCOME.
Come to learn, enjoy, and refresh.
Endorsed by DIA with all trade association members receiving a 10% discount.

Queenstown

As an international conference destination, Queenstown is uplifting and exciting. The spectacular landscape inspires fresh thinking, wonderful interactions and a huge scope for free time activities.

Join GreenClean 2010, an International Conference open to all dry cleaners interested in their pursuit of a profitable future. Enjoy the venue, a variety of international perspectives and professional business sessions to help you fulfill your personal and business goals.

Find everything you want in one weekend - a great educational program, discounted to all industry trade association members in a spectacular part of the country with magnificent landscapes and a cost effective venue.

Speakers
Agenda
Things to see and do
Traveling to New Zealand
Delegate registration
Hotel information and reservations
JetOver Reservation
Corporate Sponsors


Speakers
A host of international speakers from the United States, Australia, and New Zealand. Topics include an overview of world economic events and how they are impacting the dry cleaning industry, business sessions on building profitability and marketing with your point of sale systems, and more . . .

Carol membergCarol Memberg, an international fabricare industry expert and past president of the International Drycleaners Congress will provide an update on the latest happenings in the laundry and dry cleaning industry and things you need to know to stay ahead of your competition. A session not to be missed.


Deborah RechnitzDeborah Rechnitz, a leading international business consultant will provide a financial survival map for all delegates. The recent economic crisis has not been kind to most dry cleaners. It's time to now look towards your financial future. We'll discuss how to set yourself up to benefit from the recovery to maximize your profits and build for growth, your sale or your succession plan.


Mark JonesMark Jones is Vice President, Technology for Spot Business Systems. Mark Jones joined SPOT Business Systems in 1991. Since that time, Mark’s positions in the company have covered every aspect of the business. As Vice President of Technology he oversees the development and deployment for SBS web-based systems, SPOT hosting environment and assists in sales, development, support and training. He holds a degree in Architecture and several technical certifications, including Microsoft, Cisco and Citrix. A Salt Lake City native, Mark has a wife and four children.

GreenEarth Founders, Ron Benjamin and Jim Barry, began GreenEarth Cleaning in early 1998 when they recognized the value and the opportunity a patented environmentally-safe process could provide to the dry cleaning industry. Because they had been in the dry cleaning business and knew first-hand the limitations the current solvent of choice by the industry presents to landlords and lenders – and therefore eliminating the real potential for a rollup of the industry by any substantial player – they funded the company and secured the minority equity participation of two Fortune 10 companies in the company. Both General Electric and Procter & Gamble have invested significant funds and resources in the effort and serve on its Board of Directors, for they recognize the tremendous potential it has for causing a fundamental change for good in a large industry worldwide.

Ron Benjamin

Ron Benjamin started a previous business, Resource & Development Group, in 1985. It provides direct mail, marketing and fundraising services to large national nonprofit and commercial clients; it is one of The Salvation Army’s largest mailers in the country and does all of the response mailings for Applebee’s Restaurants internationally. The company grew from two employees to over one hundred employees and in excess of $20 million in revenues and was recognized by INC Magazine as one of the countries fastest growing companies. Summit Marketing acquired the business in July of 1999; Ron continues to serve as a consultant to Summit .

Jim Barry

Jim Barry has been a fighter pilot flying F4 Phantoms and an owner of a small paper distribution business in the Houston area which grew rapidly over a seven-year period and became one of the largest distribution businesses in the industry which he sold in 1980. Jim developed a real estate portfolio of single-family rental units and office warehouse facilities, acquired ten dry cleaning stores in Kansas City and founded Pride Cleaners as well as a ten-store chain of franchised (I Can’t Believe It’s Yogurt) yogurt stores. Pride Cleaners grew to 50 locations within five years.

In 1987, Pride Cleaners was sold to Johnson Group Cleaners PLC, the largest publicly held drycleaning and uniform rental company in the United Kingdom. Jim stayed with the company in the capacity of President of Pride Cleaners and was later appointed to the Board of Directors for the parent company in the U.K. in 1991. In 1992, he was elected President and CEO of Johnson Group Cleaners' U.S. operations, the largest U.S. dry cleaning chain with $110 million in sales and 380 stores, as well as uniform rental plus 175 franchise operations, from 1994 until its acquisition by DCI Management Group in 1999.


Agenda
Fri, Oct 15th


1 p.m. GreenEarth Affiliates only

Evening Central Dry Cleaning Visit with catered food and drinks (partners welcome). David Shortland and Phillip Bunn of Central Drycleaners will be our local hosts. A tour of their GreenEarth cleaning plant is on the schedule. David and Phillip have plans to add a 2nd GreenEarth machine and replace an older perc machine as soon as possible. (Hosted by Union Dry Cleaning)

Sat, Oct 16th
Morning Business Sessions (Hosted by Spencer Systems)

A World's Perspective
- An international economic review and its impact on the dry cleaning industry, presented by Carol Memberg

Your Point of Sale Asset - presented by Mark Jones

Web Site, E-Newsletters & Social Networking Panel


Afternoon Free for fun and frolic
Pre-booked Shotover Jet Boat experience (click here to register)

Evening Conference Dinner Event (Hosted by Miller Systems)

Sun, Oct 17th

Morning Business Sessions (Hosted by DIA)

The TIDEs Change
- An update on the P&G Tide Dry Cleaners franchise roll out and its impact on the future of dry cleaning as we know it - presented by Jim Barry and Ron Benjamin

Solvent Alternatives Round Table Discussions

Environmental Accreditation - presented by DIA

Your key to Profit Improvement
- An interactive session on profit improvement designed to build clarity, focus and successful execution of your individual business goals - presented by Deborah Rechnitz

Afternoon Free

Things to see and do Queenstown, New Zealand provides a spectacular landscape nestled on the shores of scenic Lake Wakatipu with the towering peaks of The Remarkables as a backdrop. This beautiful mountain resort offers visitors a truly unique and memorable experience with a host of free time activities including riding the raging Shotover River through dramatic river canyons on a jetboat, exploring Lake Wakatipu, and visiting the natural wonders of the pristine World Heritage Fiordland National Park which include the magnificent Milford and Doubtful Sounds with stunning waterfalls, and incredible sheer cliffs.

Visit the Official Queenstown Web Site

The first commercial bungy jumping site at Kawarau Bridge is nearby providing an adrenalin-pumping bungy plunge or take to the skies and go flightseeing, hang-gliding, ballooning or skydiving. Off road activities include quadbiking, horse trekking, 4WD safaries or a walk on a mighty glacier. Laid back wine tours for the wine and food lovers will find the Central Otago area has some of the best wines of the world, cruising the lake aboard a historical steamship, hospitality at a high country sheep station or enjoying a round of golf are all available.

ShotOver

An wild jetboat ride down the Shotover River is one of the most popular activities in the Queenstown area. On Saturday afternoon, the Shotover Jet will be waiting for GreenClean 2010 delegates to provide the ride of their life.

If you're interested in joining a bunch of drycleaners in the exciting Jet Boat ride on the Shotover River, click here.

Traveling to New Zealand

A typical flight from the east coast takes only 3 hours with 7 international airports throughout New Zealand. Air New Zealand and Qantas have increased their direct flights from Sydney to Queenstown this season and Pacific Blue will also start flying direct.

As of April 2010, the Australian Dollar is worth about $1.30 New Zealand dollars and the event is GST FREE for Australians.

DELEGATE REGISTRATION FORM (Click to Download and Print this form)

GreenClean 15 - 17 October 2010
Novotel Queenstown, NZ

COMPANY NAME__________________________________

ADDRESS________________________________________

PHONE NUMBER__________________________________

EMAIL___________________________________________

ATTENDEE NAMES:__________________________________________

_________________________________________________

___ X $AU 295 OR $NZ 370 (Discounted rate for Association Members)
all sessions, plant visit, and dinner.

___ X Saturday Dinner only @ $AU 60 OR $NZ 75 each

TOTAL COST = _________________________________

PAYMENT DETAILS - You can pay by three easy methods:

Direct debit to our account BSB 063-151 Account # 1027 3399
(Please use your company name as the reference)

By cheque to GreenEarth PO Box 149 Manly 1655

By credit card
Please circle Amex Visa Diners Mastercard

CARD NUMBER_________________________________

NAME ON CARD________________________________

AMOUNT TO CHARGE_______________

EXPIRY DATE_______________

SIGNATURE________________________________________
authorise the above payment.

FAX REGISTRATION BACK TO GREENEARTH
(02) 9979 5674

Hotel information and reservations
Rooms are available for under $100 AUD with free wireless internet in the lobby.
This room rate is valid for either side of the Conference dates as well.
Click here to see more options.

Please make your hotel reservations direct with the Novotel via
- Email: h5308-re01@accor.com
- Phone: +64 3 442 7750

Ask for the GreenClean Conference Rate.

Registrations close 30 September. A late registration fee of $50.00 may apply after this date. Cancellations – Full refund if you advise by 30 September 2009. Sorry no refunds after that date.

Sign up for emails to stay abreast of the Conference details. Click here to sign up.

JetOver Reservation
We're gathering a list of those interested in joining a bunch of drycleaners in the exciting Jet Boat ride on the Shotover River. The price is $108 NZD. Send Russell Waddy an email and let him know you'd like to take a wild ride. Email Russell

Corporate Sponsors

Miller SystemsA special thanks to Miller Systems, our Gold Sponsor. Miller Systems are the exclusive Australian distributors for Firbimatic, Realstar, Pony and Seitz. Whether it is supplying full shop installing and maintaining a complete dry cleaning set-up or providing you with your dry-cleaning and laundry cleaning solutions, Miller Systems can professionally accommodate ALL your needs.

SpencerA thank you to Spencer Systems and Union for sponsoring our Discovery evening on Friday as well as Saturday morning tea. Spencer Systems has a strong history of specialist servicing to dry cleaning and laundry equipment. Combined with this is an extensive range of spare parts, and a comprehensive range of equipment and consumables.

DIA logoThe DIA are very pleased to be involved with this Greenearth Conference and see it as the right move towards having the whole drycleaning industry working together in harmony and embracing new technologies that are good for the industry, its people and the community. DIA is our sponsor for Sunday morning tea.

Hosted by GreenEarth Australasia for the benefit of all dry cleaners in their pursuit of a prosperous future.

DISCOVERY NIGHTS

Discovery Nights are an opportunity to . . .

Touch - Smell - Feel the GreenEarth difference.

Discovery Nights provide an opportunity for drycleaners to understand how GreenEarth works. Drycleaners visit an operating plant and talk to the owners and cleaners that use it every day. It's an opportunity to bring and test garments with plastic beads, delicate silks, brilliant colours with bleeding concerns, and difficult to remove spots.

There is time for everyone to ask all the questions yet unanswered. Join us for our next Discovery Night.

GreenEarth Discovery Nights Held in Queensland

Neweys Discovery Night

Neweys Drive Thru Dry Cleaners sponsored the Queensland GreenEarth Discovery Nights in April and again in October. Bill Hudson and his oustanding staff have shown over 50 dry cleaners from throughout Australia and Newzealand what it's like to process with GreenEarth.

In conjunction with GreenClean 09, a packed bus of drycleaners made their way to Neweys Drive Thru Dry Cleaners for an evening of GreenEarth Cleaning, nibblies and drinks. Lee Raisbeck of Admil Adhesives described the chemistry of the GreenEarth solution, its origins as sand and the manufacturing of silicone, while the participants waited to view the loads of garments coming out of the cleaning machines. Everyone found it very fascinating and free samples of quartz were available to show just what silicone is when put under additional pressure.

Admil Adhesives keeps over 300 metric tones of various silicones, sealants, and adhesives in stock at all times and market their products in all states of Australia, New Zealand, Taiwan, Honk Kong, Malaysia, and Thailand.

"Site visits are the Bees Knees as always u learn something and likewise in return.Please thank the Hudson's on my behalf." Murray & Lesley Quinn

GreenClean 09

Gold Coast
GreenClean 09 was a Conference that turned Green into Gold, just as promised. A holiday on the Gold Coast with high content and industry specific information was presented to a full house with delegates represented from every Australian state, the ACT and New Zealand. Industry speakers, out of industry speakers, and drycleaners sharing with drycleaners all contributed to the future success of those attending to remain competitive in tough tines and be prepared to jump ahead of their competition. Delegates learned about GreenEarth, got industry updates and discussions on the economy. There was still also plenty of time to play, relax and return home refreshed. The conference was open to all interested industry delegates.

Affiliates Meeting

Friday afternoon began with a GreenEarth Affiliates-only meeting. The affiliates viewed the newest spotting video developed by GreenEarth which includes over 2 hours of hands on video training and a review of how to post spot, when necessary, with GreenEarth compatible spotting chemicals. More info on spotting video.

Saturday Sessions

The following morning Deborah Rechnitz, drycleaning consultant throughout the world including Japan, the United States, Canada, New Zealand and Australia shared her insights into the economic woes in America and how it has impacted Australia.

Following Rechnitz, the Queensland EPA shared how they were helping associations work with their members in building sustainable businesses. Paul Ziebath, Manager of Sustainable Industries provided an overview of the process and some of the possible outcomes available for drycleaners. Click here for more info.

A panel of drycleaners followed to discuss the cleaning solvent options now available for drycleaners. Drycleaners were asked, in a survey conducted by the American Drycleaner Magazine what solvent system or systems they use to clean clothing. Only about half (50.5%) of drycleaners report that they now use perchloroethylene, marking a major shift in solvent usage. What’s more, respondents are shifting further away from the industry’s longtime favorite. Only 16.3% of operators said they will stick with perc on the next drycleaning machine they buy. Click here for more info.

Sunday Sessions

Xeros, some experimental testing of new technology, developed at the University of Leeds, aims to save up to 90 per cent of water used by conventional machines, use 30 per cent less energy while cleaning as well as conventional laundry systems and have the environmental impact of taking two million cars off the road. Click here for more details.

Peter Corones was generous with his time and patience as he outlined a draft Environmental Certification plan that DIA is proposing. Peter noted that DIA is trying to “reinvent itself”. Historically there had been narrow boundaries of what a drycleaner was, now the caring for personal garments and textiles, regardless of solvents is drycleaning. Drycleaners with experience, knowledge and expertise want recognition and differentiation from drycleaners who simply compete on price. Accreditation provides that opportunity. Click here for more details.

Wrapping up the two day conference, Ben Maden, founder of Mattersolutions.com.au shared how to get a web site up and running without paying a fortune and making is a successful and useful web site at the same time. Ben Maden founded his web design business in London England in April 2000 during the height of the dot com bubble. From the start he has been generating results for clients using the web using common sense advice and a comprehensive range of services. Ben moved to Brisbane in 2006 with his Australian wife and established Matter Solutions, an Internet Marketing and Web Design company, he also founded a networking group for web designers which meets monthly and where he regularly shares his knowledge and experience. Click here for more details.

Conference Sponsors

Miller System and Sunshine State Insurance Brokers both helped sponsor this event which was open to all industry members. Brian Miller from Miller Systems and David Stotts of Sunshine State Insurance were both on hand to answer questions from existing customers and talk to prospects as well. Our thanks goes to these companies. It was a good weekend for all.

Upcoming Discovery Nights

Stay tuned for upcoming dates.

Sydney in early 2010.

FABRIC CARE TIPS & TRICKS
Find out more about fabric care.

Click here

STORE LOCATOR
Locate a GreenEarth Cleaner near you.

Click here

AFFILIATE RESOURCE CENTER
Licenced Affiliates Only

Click here